Fatimah Haroon was born and raised in Karachi and Islamabad.
At the age of 15, Fatimah began to show interest in Photography and began taking photos that got the attention of newspapers, Digital Magazines, weddings, startups, and companies to get their photography done by Fatimah. People praised her artistic way of capturing moments. Due to the hype, by next year Fatimah had established own photography enterprise by the name of ‘Fatography, - a one-stop shop for high-quality photography services and took off on a ride to fame as she was one of the youngest and very few female photographers at the time in the country. At 17, during her A-levels she was also invited to judge several media competitions as well as to deliver lectures at some of the leading secondary schools and universities in Pakistan, such as National University Science and Technology (NUST) and the Ghulam Ishaq Khan institute (GIK), on topics ranging from general photography to specifically modern cinema. At such a young age she had the privilege of seeing her work published and appreciated in many of Pakistan’s leading news publications.
After completing her A levels she then moved to London at Birkbeck University, UCL to continue to study other subjects she was passionate about which include Psychology, International Relations, and Media. In her teens in Pakistan Fatimah assisted many renowned Pakistani television Directors during the making of their drama serials. Fatimah’s practical experience in this field actually inspired her undergraduate Bachelors in Film & Television from University of the Arts London.
Fatimah’s undergraduate degree had inspired and reinforced her desire to broaden her professional horizons in the film industry. During her bachelors she was particularly responsible for direction as well as practical management of the entire camera crew. Fatimah found the challenge of juggling my academic work alongside free-lance filming work, both exciting and professionally inspiring. At the same time directing and managing an entire camera crew enhanced her ability to effectively delegate and execute tasks, whilst honing her teams’ working skills. Taking theory-based as well as practical classes in Film-making has provided me with skills that cultivate an in-depth knowledge of media, structures and processes within their various artistic, historical, socio-economic frameworks. Fatimah became so observant of the digitalization, media, journalism, marketing online, e-commerce etc that her interest began towards Marketing. Straight after her Bachelors, she moved to Birmingham to complete her Masters of Arts in Film from Birmingham City University. During her post grad in Birmingham, she continued to remotely work for Joanna Lipper a renowned Hollywood Director in her company Vertumnus Production
Fatimah has also accumulated relevant professional experience over the past several years. During her post grad in Birmingham, she continued to remotely work for Joanna Lipper a renowned Hollywood Director in her company Vertumnus Production. Having successfully completed free-lance assignments for both HELLO! Magazine and Serena Hotels as chief photographer and filmmaker, for several of their advertising campaigns, I also worked for Limelight UK, a music TV show based on popular music and culture, during my Bachelors & post grad degree. During this project Fatimah was particularly responsible for direction as well as practical management of the entire camera crew. She found the challenge of juggling her academic work alongside free-lance filming work, both exciting and professionally inspiring. At the same time directing and managing an entire camera crew enhanced my ability to effectively delegate and execute tasks, whilst honing her team working skills.
Specially during her Master she was granted the facility to get weekly placements around International Film, Marketing and Distribution companies such as Pathe, Lionsgate, Sony Entertainment, Dolby, Eentertainment, Cinelab, Vue Cinemas & many more to learn and understand the history alongside how with time, trends are changing drastically with Cinematography, Direction, Cameras, Productions PR, Sound systems in cinemas and distribution of films. Fatimah experienced and learnt a wide variety of skills of thinking out of the box to strategies, conceptualizing, story building and creating trending content in different mediums required to succeed in being noticed globally
Additionally, in the same year Fatimah worked in France as a Public Relations Implementation Manager at Cannes Film Festival for renowned celebrities such as Deepika Padukone (43+ million), Sonam Kapoor (24+ million), Arnold Schwarzenegger (19+ million) and Ashwariya Rai Bachchan (8+ million).
Over the years, Fatimah’s ability to use initiative and creativity to create impactful direct, digital and print ads and marketing campaigns has led her to work on several international projects with renowned companies and organizations such as Samsung, Vertumnus Productions UK, IDEAS, Inifinix, Amanah Group of Industries, HELLO Pakistan, Cannes Film Festival, Loreal, Aiyaary (Bollywood Film) and Kew Media, engaging global audiences from South Asia to United Kingdom to United States. This also includes planning and managing Pay-Per-Click campaigns.
She have multiple years of experience managing social media accounts and implementing influencer marketing strategies for popular South Asian clientele, with monthly KPIs, I continue to deliver outstanding content with social media management of the highest standards and aesthetics, based on trends, increasing user followership by 40 percent over the course of two years. Fatimah is passionate about digital marketing and content creation, always looking to learn the most cutting-edge methodologies in web marketing.
Today Fatography is known for its exceptional aesthetic value in analyzing the frames of shots, experimentation with light and color symbolism to accentuate. To date Fatography has globally amassed ninety thousand+ followers on Facebook alone alongside a team of seven for productions. Fatography expanded the business using social media tools, in particular, using Instagram and Facebook to win over 100+ projects, grow her membership to followers and broaden the services to include videography as well as professional product, fashion and commercial photography. She believes running her own independent business from such a young age, Fatography served as a steep learning curve that accelerated the development of my critical thinking as well as entrepreneurial skills at the same time.
Currently, Fatimah travels around the globe for photoshoots and productions.
She’s well established in Pakistan and is known to be one of the favorite photographers, PR Manager and Videographer due to the level of comfort and at ease she keeps the person in front of the camera.